Before the founding of Never Summer, the company owners were designing and building boards since 1983. Brothers, Tracey and Tim Canaday, started building boards under the company name Swift Snowboards with friend Scott Rolfs. Tim Canaday, age fourteen at the time, was creating the snowboard shapes in his high school wood shop.
In 1991, Never Summer Industries was born after a move back to Colorado. The company is named after the Never Summer Mountains, western edge of Rocky Mountain National Park, Colorado and extending into Routt and Arapaho National Forests where there are pockets of snow all year. After another move to Denver in 1993 to be closer to suppliers, Never Summer has taken root and developed into a fully operating manufacturer and international distributor.
Never Summer Industries designs and builds the highest quality, handcrafted snowboards and longboards on the planet in Denver, Colorado. Never Summer’s reputation of quality and durability began in the early years of snowboarding. Designing and building snowboards since 1983 has given them years of experience in testing and perfecting the Never Summer snowboard designs and construction methods. The end result of their experience coupled with a close working relationship with the world’s leading raw materials manufacturers and engineers allows them to bring you the most durable, high performance boards on the planet! Each board is carefully handcrafted in their Denver, Colorado factory to precision tolerances. Their domestic manufacturing and ability to improve upon existing technologies resulted in Never Summer snowboards being awarded the first patent on any type of hybrid camber technology. Focusing less on excessive promotion and hype, and more on using the highest quality materials, craftsmanship, and customer service has made Never Summer the world’s premier independent board company.
A Never Summer snowboard is built for true snowboarders. They offer board models for every level of rider, but with Never Summer, you can trust that no matter what level of board you purchase, it’s going to be built to the highest standards of quality that are humanly possible. They back up their high level of quality manufacturing by offering the first three year warranty in snowboarding. And they truly stand by it. As a company, they pride themselves on sourcing as many materials from the U.S. as possible. From plastics to resins to the steel edges, almost every component is made in the United States.
There may be no better place in the world to develop snowboards than Denver, Colorado. Based at the gateway to the Rocky Mountains, Never Summer has taken their regional location and used it to continually push the boundaries of snowboard development. They were the first company to successfully incorporate hybrid camber profiles into their boards. It’s called R.C. Technology (rocker and camber) and it’s proven performance is now incorporated into every board model from Never Summer. This gives every Never Summer snowboard unmatched versatility, performance, and most importantly, value.
At Rocky Mountain Ski and Board, we thrive in the winter. If hitting the powder is your favorite activity, stop by our Atlanta ski shop and get everything you need for a great season on the slopes from skis and snowboards, to jackets and pants. We'll get you covered so you can have the best weekend ever.