"Our most important decisions are made on the hill." - Jake Burton
Whether its improving the connection between boards and bindings or developing more sustainable methods to keep riders warm and dry, Burton knows what it takes to get it done.
Burton charges ahead to innovate and give as much back to snowboarding as possible. Burton answers to no one but snowboarders, and supports everything they do with the quality and service that shops and riders have grown to expect.
The new season is here and so is the next technical evolution. It's time to strap in and feel the difference.
With over 10,000 square feet and housing the best of Burton's high-end, custom-built machinery, Craig's represents a huge investment in snowboard R&D. Although capable of producing thousands of Burton snowboards, Craig's is purely dedicated to R&D and will only build a handful of experimental Burton snowboards a day. At Craig's, Burton snow gear engineers can experiment with new ideas and feedback that constantly flow into Burton from pro riders, engineers, dealers and customers. Not only can Craig's create a new Burton snowboard in a matter of hours, there's also a rapid-prototype machine that allows engineers to build a plastic binding part overnight and test it on snow the next morning. Craig's also features a machine shop, so engineers can create and test custom tooling parts and manufacturing processes, which is critical to evolving Burton's manufacturing techniques around the world.
Craig's Trail will lead visitors to 'The Barn' where people can take a self-guided tour of archived photos, products and videos from the first 30 years of Burton's history. Inspired by Burton's original Burton Manchester offices and featuring its actual original sign, the Barn is a key hallmark of the new facility.
Sustainability: Burton's Stance
Burton feels that they have a responsibility to the sport they helped pioneer and to the people and environment that sustain it.
Their commitment is to make Burton as respected for their environmental and social impact as they are for their products. In doing so, they will help to make snowboarding - and the lifestyle - sustainable well into the future.
At Burton, sustainability covers two broad commitments:
Environmental: The full impact of their operations including product design, development, manufacturing, packaging, and shipping.
Social: The full impact of the business on the people who support it, including factory workers, employees, dealers, riders, and communities.
We are riders, and Burton takes climate change personally. They believe we need to take a stand. The environment is in crisis, and it's in everyone's best interest to act. Burton believes they are not where they want to be and they recognize that they have opportunities to improve across the board. As we continue on the journey toward sustainability leadership, they invite the broader Burton community to join in the work of securing the future of the sport and lifestyle we all love - and to hold them accountable for ongoing improvement.
Find the Burton snow gear you need to rock the slopes at Rocky Mountain Ski Shop in Atlanta. Located in Buckhead on Roswell Road we have everything you need from clothing to skis and snowboards and more. Stop in today or shop online and get ready for the season!